About the Brand

About Motorcraft: Nothing beats an original. Genuine Parts and Motorcraft are designed for Ford- Lincoln and Mercury vehicles. Manufactured to strict specifications- they have undergone extensive laboratory and on-the-road testing. They're built to maximize the performance of Ford- Lincoln and Mercury vehicles. Motorcraft brake and friction parts for Ford- Lincoln and Mercury vehicles offer high value without compromising quality. Plus they come with the peace of mind that only a Ford Motor Company-backed 12-month/12-000-mile limited warranty* can provide. The wide range of Motorcraft shock absorbers and strut assemblies helps ensure a smooth ride for your customers under ever-changing loads- road conditions and driving situations. Motorcraft filters deliver the quality performance you've come to expect from Ford Motor Company products. Motorcraft electric fuel pumps are built with the knowledge that only comes from being the original equipment (OE) manufacturer. Motorcraft spark plugs are available for a broad range of applications- domestic and import cars and trucks of all makes and sizes. Motorcraft rubber goods line- including belts and hoses- combines quality materials and design excellence. New Motorcraft Alternators Include: Dual internal cooling fans- Slip rings and brushes are designed for reduced wear to help provide longer service life- Remote battery voltage sensing helps improve voltage accuracy and extend battery life- Performance- and insulation-tested to 600 volts- Help provide customers with reliable performance and long-term durability- Never reverse-engineered- which helps ensure proper fit and easier installation. Remanufactured Motorcraft Alternator Include: All OE innovations and upgrades are applied- Critical parts such as bearings are replaced with OE components- Performance- and insulation-tested to 600 volts- current output- cut-in-speed and high-temperature durability- Can be used in Ford-paid warranty repairs.